Todos Santos event kicks off Diablo Valley Initiative to grow local tourism, conferences


An event that will Defy Your Expectations


The new “Diablo Valley – Defying Expectations” initiative officially launches during the City of Concord’s May 29 Music & Market Series. Mayor Tim Grayson will address the public at the historic Todos Santos Plaza followed by a free Stealin’ Chicago concert, dance performance by Tonya Amos of the Grown Women Dance Collective, fun and exciting give-aways, and information for Concord residents and businesses about what the Diablo Valley initiative means to the city. Attendees will also learn how to enter to win 2 back stage tours and VIP Lounge Passes to a concert of their choice at the newly renovated Concord Pavilion.


diablo valley initiative business and pleasure


WHOinterviews available upon request

  • Over 3,500 locals enjoying music & outdoor fun donned in devil ears and Diablo Valley logo’d t-shirts
  • Mayor Tim Grayson addresses the crowd on what the Diablo Valley initiative means to the city
  • Matt Hohenstreet, Emcee and Diablo Valley Board Member
  • Stealin’ Chicago Tribute Band performs
  • Members of Visit Concord, the new Tourism Business Improvement District, the City of Concord and the Greater Concord Chamber of Commerce
  • Representatives from the Diablo Valley initiative hotels including the Crowne Plaza Hotel, the Hilton Concord, the Clarion Hotel, Premier Inns/E-Z 8, Best Western Plus Heritage Inn, Motel 6 Concord, America’s Best Value Inn, Studio 6 Concord, and the Days Inn Concord
  • Tonya Marie Amos, Artistic Director, Grown Women Dance Collective makes rare dance performance


Thursday, May 29

  • 5:30pm: VIP & Media check-in opens
  • 6:00pm: Diablo Valley Board Member Matt Hohenstreet introductions & Mayor Tim Grayson address
  • 6:30pm-8pm: Stealin’ Chicago performs



Todos Santos Plaza, Concord, Ca


The “Diablo Valley – Defying Expectations” initiative (, is a new campaign created to showcase Concord and the surrounding Diablo Valley area as a conference and tourist destination for local, national and international travelers.  The goal of the Diablo Valley initiative is to call attention to the beauty, convenience, adventure and value in the area for leisure travelers, meeting planners, and those looking to plan weddings and social events. More information can be found at at



Free, open to the public

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