Writing well is the key to sales success
June 30, 2008
Do you seduce your customers with words? Do you create such desire for your product or service that your customers did not have any choice but to buy? If you’re not getting these results from your written marketing materials - both printed and on-line - then you’re not getting the full value of your words. Read more
California hands free cell phone law takes effect, Jul 1
June 25, 2008
You better get ready as California’s hands-free cell phone law goes into effect July 1. The professionals at Elite Auto Network is ready to deliver and custom-install hands-free communication technology to put you in compliance with the new California cell phone law. I had them install a Parrot 3200 and it works like a charm. Call Tracy Porter today to schedule your appointment, 925-467-1000 or visit their site at eliteautonetwork.com.
According to the LA Times: “The threat of a $20 fine may not sway every California driver from using a hand-held cellphone when a state ban takes effect July 1, but a motorist who ignores the law and causes an accident could face huge civil judgments or even jail if fatalities result.
Click for some excerpts from the article: Read more
Add value to raise your bottom line
June 23, 2008
SPEAKING OF SERVICE - by Jeff Kasper
You’ve certainly heard companies talk about this concept called, “added value.” So what does it mean? And, if the big companies are doing it, why can’t you?
Added value is what gives a company the right (decided on by the customer) to charge more for a product or service than what it costs them to buy or deliver it. The automobile industry is a classic example of adding value and charging you for it. Read more
G2B Gathering brings golf and networking together
June 20, 2008
Rick Silva, a leading networking facilitator in the Diablo Valley and East Bay has built and facilitated over 800 Business referral groups, So far. His B2B Gathering groups that meet along the 680 Corridor are about to spin off a new venue. Golf as venue for business networking meetings. Read more
Newspaper Guild on shaky ground at Bay Area News Group
June 18, 2008
The recent vote 104-92 vote authorizing the Newspaper Guild to represent qualified Bay Area Newsgroup employees, mostly reporters, may herald potential labor strife. According to Editor and Publisher, Read more
Tailor your newsletter to your readers
June 16, 2008
A major mistake people make with their newsletters is misjudging their readers. You wouldn’t send a newsletter full of information about your employees to your customers. And you wouldn’t send a newsletter about business issues to your employees. Or would you? Read more
Concord lingerie shops serves as local host for model search
June 13, 2008
Sarah’s Bare Necessities on Adobe Street in Concord, is partnering with Shirley of Hollywood’s Sexy Model Search campaign this Summer. According to Kara Butler (pictured above), owner of Bare Necessities, it’s a great way for models of all shapes and sizes to get started in the industry. Read more
Concord Chamber installs new board, Jun 26
June 12, 2008
The Greater Concord Chamber of Commerce will install its new board of directors for 2008-09 at its 71st annual installation luncheon to be held, June 26, 11:00 a.m., at Buchanan Field’s Jet Hangar, 500 Sally Ride Drive in Concord. Ellen Williams, managing director of Concord-based Niche Ventures will succeed Dick Allen, outgoing president.
New employees have no excuse; neither do you
June 9, 2008
SPEAKING OF SERVICE - by Jeff Kasper
I’m sick and tired of dealing with “new” employees who don’t know their job. At a local restaurant I frequent, when something goes wrong, I tell them. I was at the counter paying my bill when the “hostess” asked very politely, “and how was everything this evening?” I said It was very good, except…” Read more
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