ADVERTISING
Halfway to Concord is a leading hyper-local or “microblog” serving Contra Costa County. According to Quantcast Corporation Research, Halfway To Concord reaches a highly educated, mature and affluent audience of business owners, government electeds and officials, non-profit and community leaders, and opinion formers.
Halfway To Concord represents a proven advertising vehicle for your Business to Business (B2B), Business to Business to reach mature, affluent consumers (B2C), community education, public affairs, and political campaign messaging.
Following its policy of Web 2.0 openness and honesty, Halfway To Concord is happy to openly and transparently share its most recent 3rd-party independently verified traffic data rankings, and link values. to wit:
As of June 2008, Halfway To Concord offers advertisers a solid Page Rank of 5 (same as Contra Costa Times Inside Politics Blog or glossy monthly lifestyle magazines but at a fraction of cost), over 36,000 web references that help build exposure, and as of June 23, 2008, compare Halfway To Concord’s independently verified link value of $41 to
$ 30 http://ibabuzz/insidepolitics.com (Contra Costa Times)
$ 22 http://claycord.blogspot.com
$ 22 http://eastcountylive.com
$166 http://solanomag.com
$318 http://diablomag.com
You can check the link value of any web site below by entering the URL and the security code:
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According to Borrell Associates Local-Local Online Advertising will increase from $7.5B in 2007 to over $10B by 2010. Additionally, Local Online Video Advertising will increase by $35% by 2012. Halfway To Concord is ready to help you make the Internet and New Media count for your business and message.
With rapidly expanding readership, Halfway To Concord also represents a tremendous value for advertisers looking for affordable alternatives to pay-per-click (PPC) and monthly lifestyle publications including Diablo Magazine, Solano Magazine, and others.
The great thing about online media, is that it is completely documentable! See verified Demographics and Traffic (live) statistics from Quantcast, plus suggested standard ad sizes and pricing below. If you have any questions, please contact using this Contact Form.
A word about conflicting traffic reports. The stats displayed on the STATS page correspond to the stats captured by the server log file. These differ from the stats documented by Quancast to soe degree. We believe that while it has only just begun to measure visits per cookie, Quantcast also does not distinguish between visits from multiple users from within proxie servers or ISP routers and IP addresses including local cable users of astound.net, at&t.net, comcast.net, verizon.net, or corporate/municipal firewalls (e.g. multiple users behind chevron firewall or state legislative or county and city proxie servers.) Therefore, in our estimation, the STATS page more accurately reflects site visitors than the data from Quantcast which acts a sort of a Arbitron (radio) or Nielsen (TV) rating for web sites.
Rates and Ad Sizes
RUN OF PAGE
- 1/4 ad (vertical only as shown below), $7/cpm
- 1/2 ad (horizontal or vertical), $12/cpm
- 1/2 Island (vertical), $12/cpm
- Island (Square), $15/cpm
- Full (veritcal portrait-orientation), $20/cpm
PREMIUM POSITION
- Island (Square), above Calendar, $30/cpm
- 1/2 ad (horizontal only) above Calendar, $20/cpm
- Banner (header), $40/cpm
- 1/2 Banner (footer), $10/cpm
- Full Banner (footer only) $15/cpm
Add 20% for ROP preferred placement
Prices shown subject to change. Sizes apx.
Flash, PDF, or JPG accepted at web resolution
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